The Women Veterans Australia Phoenix Entrepreneur Program supports women veterans in overcoming barriers to business ownership through tailored training, mentorship, and financial guidance. This program is designed to empower women veterans residing in NSW with agency, financial independence, and purpose following their military transition.

Women Veterans Australia (WVA) is excited to have engaged Entrepreneurial & Small Business Women Australia (ESBWA) in the delivery of this groundbreaking new initiative. If you would like more information about ESBWA, you can visit their website.

 

 

 

About the program

The Phoenix Entrepreneurial Program is an online, self-paced program design to help you kick start your business idea. The program includes topics such as idea development and innovation, branding, customers and competitors, revenue and finances, sales, legal and funding, building your team, business pitching and going to market. Hearing from a range of expert business women in these fields, the program will support you to develop a business plan, provide tools such as profit/loss statements and guidebooks. 

You can complete the course in one day or over a few months – it is completely up to you!

Who can join?

This program is open to women living in NSW who are permanent, reserve or ex-serving members of the ADF who:

  • Have a business idea and want to get started
  • Are in the early stages of launching a business
  • Want to scale or strengthen their existing small business
  • Are looking for a supportive community of like-minded women veterans

How It Works

Three Inline Divs

Step 1: Apply

Ready to take the next step in your business journey? Apply for the program today.

Step 2: Application Selection

Participants will be selected through an application process to join the Accelerator Program.

Step 3: Accelerator Program

Watch the online sessions at your own pace to help you build a focused business growth plan, explore funding opportunities, and gain the confidence to grow.

Topics Covered

Ideation & Innovation

Shape your business idea and identify your ideal customer

Branding & Connection

Develop your personal and business brand, and build meaningful networks

Customer UX & Competitor Analysis

Understand your customers and what sets you apart

Revenue Models & Finances

Learn to manage finances, design revenue streams, and build a startup budget

MVP & Prototyping

Build your Minimum Viable Product and assess your readiness to launch

Sales, Legal & Funding

Explore sales strategies, legal essentials, and access to funding pathways

Building Your Team

Learn how to work with contractors, freelancers, and early hires

Pitching, Go-To-Market & Scaling

Master your pitch, go-to-market strategy, and plan for growth

Speakers

Llani Kennealy

RAAF Veteran, Business Owner, Chair Women Veterans Australia

Jen Wittwer CSM

Navy Veteran, Consultant, Author and Speaker

Miquela Riley

Navy Veteran, WVA Ambassador, Non-Executive Director and Risk & Governance Consultant

Amanda Rose

Founder and CEO of Entrepreneurial & Small Business Women Australia (ESBWA)

Tiz Porreca

Chief Community Officer, Entrepreneurial & Small Business Women Australia (ESBWA) and Founder and Director of AMONGST

Julie Mikhail

Managing Director, Engineering Business Pty Ltd